Privacy policy

Privacy Policy

Last updated: 16 August 2026

Second Yes is a trading name of Amazura Global LLC, a Wyoming limited liability company.

Amazura Global LLC operates the Second Yes website and store, including the information, products, features, tools and services available through it (collectively, the “Services”).

The Services are powered by Shopify, which provides the ecommerce platform through which we operate our store.

This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you visit or use the Services, purchase from us, communicate with us, request a return or refund, or otherwise interact with Second Yes.

For the purposes of applicable data protection laws, Amazura Global LLC is the controller of the personal information described in this Privacy Policy, except where another organisation acts as an independent controller for its own processing activities.

Nothing in this Privacy Policy limits any privacy or data protection right available to you under applicable law.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you interact with Second Yes, we may collect the following categories of information.

Contact Information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and Transaction Information

This may include:

  • Products viewed, selected or purchased

  • Size and colour selections

  • Cart and wishlist activity

  • Orders and transaction history

  • Returns, refunds and cancellations

  • Shipping and fulfilment information

  • Payment status and transaction details

Custom Made and Order Specification Information

Where you order or enquire about a Custom Made item, we may collect information necessary to produce or assess that item, including:

  • Body measurements

  • Sizing information

  • Customisation selections

  • Individually agreed construction or design specifications

  • Fit information

  • Other information you choose to provide in connection with your Custom Made order

Where relevant, you may also choose to provide photographs or other information when requesting assistance with fit, a product fault or an order-related issue.

Please avoid providing medical, health or other sensitive information unless it is genuinely necessary for us to respond to your request.

Payment Information

Payments are processed through Shopify and/or payment service providers.

Payment-related information may include:

  • Payment method

  • Transaction amount

  • Payment confirmation

  • Billing information

  • Other transaction details

Payment service providers may collect and process payment-card or financial information directly. Second Yes may therefore not receive or retain complete payment-card details.

Account Information

If customer accounts are available and you create one, we may process information such as:

  • Account credentials

  • Account preferences

  • Saved details

  • Account activity

Communications

We process information you provide when you communicate with us, including:

  • Customer service enquiries

  • Return or cancellation requests

  • Custom Made communications

  • Product questions

  • Complaints

  • Other correspondence

Device and Usage Information

When you use the Services, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Network information

  • Unique identifiers

  • Pages visited

  • Interactions with the Services

  • Date and time of activity

  • Shopping and browsing behaviour

Marketing and Advertising Information

We may process information about your interaction with our marketing, advertising and Services, including products viewed, products added to your cart and previous purchases.

2. How We Collect Personal Information

We may collect personal information:

Directly from You

For example, when you:

  • Place an order

  • Create an account

  • Submit measurements or Custom Made specifications

  • Contact us

  • Request a return or refund

  • Subscribe to marketing

  • Otherwise provide information to Second Yes

Automatically

We may collect information automatically when you use the Services through cookies and similar technologies.

From Shopify and Our Service Providers

We may receive information from Shopify and other providers that help us operate the Services, process transactions, prevent fraud, fulfil orders, provide analytics, communicate with customers or support our business.

From Business and Marketing Partners

Where permitted by applicable law, we may receive information from advertising, marketing or other business partners.

3. How We Use Personal Information

We use personal information only for purposes connected with operating Second Yes and as permitted by applicable law.

Providing and Fulfilling the Services

We may process information to:

  • Accept and manage orders

  • Process payments

  • Produce Standard and Custom Made products

  • Send order information to manufacturing and fulfilment partners

  • Arrange delivery

  • Provide order updates

  • Manage customer accounts

  • Process returns, cancellations and refunds

  • Provide customer support

  • Resolve product, fit or fulfilment issues

  • Maintain records relating to transactions

Custom Made Production

Where you order a Custom Made item, we use your measurements and individually agreed specifications to produce and fulfil that item.

Where necessary, relevant measurements and specifications may be provided to the manufacturing partner responsible for producing the item.

We limit this disclosure to information reasonably necessary to produce, fulfil or resolve issues concerning the relevant order.

Improving Second Yes

We may use information to:

  • Understand how customers use the Services

  • Improve navigation and shopping experience

  • Understand product interest

  • Improve products and services

  • Develop relevant product recommendations

  • Assess the performance and operation of the Services

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send promotional emails or other marketing communications

  • Measure marketing performance

  • Personalise marketing

  • Display advertising that may be relevant to your interests

Where consent is required, we will obtain it before conducting the relevant processing.

You can unsubscribe from promotional email at any time using the unsubscribe facility contained in the communication.

You may still receive non-marketing communications concerning your orders, account, returns or other transactions.

Security and Fraud Prevention

We may process personal information to:

  • Secure the Services

  • Authenticate accounts

  • Prevent or investigate fraud

  • Identify suspicious or unlawful activity

  • Protect Second Yes, our customers and others

Legal and Business Purposes

We may process information where reasonably necessary to:

  • Comply with legal obligations

  • Maintain accounting, tax and business records

  • Respond to lawful requests from authorities

  • Establish, exercise or defend legal claims

  • Enforce our terms and policies

  • Protect our legal rights

4. Lawful Bases for Processing

Where UK or European data protection law applies, we rely on one or more lawful bases depending on the processing involved.

Performance of a Contract

We process information where necessary to enter into or perform our contract with you, including:

  • Managing orders

  • Processing payments

  • Producing Standard or Custom Made items

  • Sharing necessary order details with manufacturing and fulfilment providers

  • Arranging delivery

  • Managing returns and refunds

  • Providing order-related customer service

Legal Obligation

We process information where required to comply with legal obligations, including certain:

  • Accounting obligations

  • Tax requirements

  • Consumer-law obligations

  • Regulatory requirements

  • Lawful governmental or judicial requests

Legitimate Interests

Where permitted by law, we may process information where necessary for our legitimate business interests and where those interests are not overridden by your rights and freedoms.

These interests may include:

  • Operating and improving Second Yes

  • Protecting our systems

  • Fraud prevention

  • Understanding business performance

  • Maintaining appropriate business records

  • Establishing or defending legal claims

  • Providing relevant customer service

Consent

We rely on consent where required by law, including for certain:

  • Marketing communications

  • Advertising technologies

  • Non-essential cookies or tracking technologies

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal does not affect processing lawfully carried out before consent was withdrawn.

The UK ICO requires organisations subject to UK GDPR to explain both the purpose of processing and the lawful basis relied upon; the EU GDPR contains the corresponding transparency requirement. (ICO)

5. Cookies and Similar Technologies

Second Yes, Shopify and authorised third parties may use cookies and similar technologies to operate the Services, remember preferences, understand site activity, improve performance and, where enabled, support advertising and marketing.

Where applicable law requires consent for non-essential cookies or similar technologies, those technologies will be controlled through the privacy or cookie choices made available on the Services.

You can manage available choices through the cookie banner or privacy settings displayed on the website.

Some essential technologies are required for the Services to function and cannot be disabled through those controls.

Shopify provides regional customer-privacy controls, including cookie-banner and data-sharing settings, which merchants can configure according to the markets in which they operate. (Shopify Help Center)

6. How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.

Recipients may include:

Shopify

Shopify provides the ecommerce technology through which the Services operate.

Payment Providers

Payment and transaction information may be provided to payment providers to process purchases, refunds and other transactions.

Manufacturing and Fulfilment Partners

We may provide information necessary to produce and deliver your order, including:

  • Customer name

  • Delivery details

  • Product selection

  • Size

  • Colour

  • Custom Made measurements or specifications where relevant

Relevant information may also be shared where necessary to investigate a production, quality or fulfilment problem.

Shipping and Logistics Providers

We may provide information necessary to deliver or return products.

Technology and Service Providers

We may use providers that assist with matters such as:

  • Website operation

  • Hosting

  • Data storage

  • Analytics

  • Communications

  • Customer support

  • Security

  • Fraud prevention

  • Marketing

Advertising and Marketing Partners

Where advertising or personalised marketing functionality is used and applicable law permits it, information may be disclosed to advertising or marketing partners.

Depending on where you live, certain disclosures for targeted advertising may legally be considered a “sale,” “sharing” or use for “targeted advertising,” even where information is not sold for money.

Where applicable, you may exercise relevant opt-out rights using the privacy-choice or data-sharing opt-out functionality available through the Services.

Professional Advisers

Information may be disclosed where reasonably necessary to professional advisers such as accountants, lawyers or other advisers.

Legal and Regulatory Disclosures

We may disclose information where necessary to:

  • Comply with law

  • Respond to lawful legal process

  • Cooperate with regulators or authorities

  • Protect our legal rights

  • Investigate unlawful activity

Business Transactions

Information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, insolvency or similar corporate transaction.

7. Our Relationship With Shopify

The Services are hosted and supported by Shopify.

Information submitted through the Services may therefore be processed by Shopify and its service providers in order to operate, secure and improve Shopify's platform and provide ecommerce functionality to Second Yes.

In some circumstances, Shopify processes personal information on behalf of Second Yes.

In other circumstances, Shopify may process certain information for its own purposes and act as an independent controller.

Shopify provides its own consumer privacy information and privacy portal explaining its processing and the rights available in relation to information for which Shopify is responsible.

Your current automated policy already contains this distinction between merchant-controlled processing and processing for which Shopify itself is responsible. Shopify also provides merchants with tools for processing customer privacy requests. (Shopify Help Center)

8. International Processing and Transfers

Second Yes is operated by Amazura Global LLC in the United States.

Shopify, manufacturing partners, fulfilment providers and other service providers may also operate from countries different from the country in which you live.

Your personal information may therefore be processed in the United States and other countries.

Where applicable data protection law imposes requirements on international transfers, we take steps intended to ensure that an appropriate legal transfer mechanism or safeguard applies.

Depending on the circumstances, this may include:

  • A recognised adequacy decision

  • Standard Contractual Clauses approved by the European Commission

  • Appropriate UK contractual transfer safeguards

  • Another transfer mechanism permitted by applicable law

European Commission SCCs are an approved mechanism for qualifying transfers outside the EEA, and UK law separately regulates restricted transfers from the UK. (European Commission)

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate legal and business requirements.

The period will depend on factors including:

  • Whether you maintain a customer account

  • Whether information is needed to fulfil or support an order

  • Whether information concerns a Custom Made item

  • Applicable return, warranty or dispute periods

  • Accounting and tax requirements

  • Fraud prevention and security requirements

  • Potential or actual legal claims

  • Other legal retention requirements

Custom Made measurements and specifications will be retained only for as long as reasonably required for fulfilment, customer service, applicable claims or legal obligations unless there is another lawful reason to retain them.

Marketing information may be retained until you unsubscribe or otherwise object, subject to any information we need to maintain in order to respect that choice.

When personal information is no longer required, we may delete or anonymise it as appropriate.

Privacy notices may state either the retention period or meaningful criteria used to determine it. (ICO)

10. Security

We use reasonable administrative, organisational and technical measures designed to protect personal information.

However, no electronic transmission, storage system or security measure can guarantee absolute security.

You should therefore avoid sending unnecessary sensitive or confidential information through unsecured communications.

If you create a customer account, you are responsible for protecting your login credentials and should not share them with others.

11. Your Privacy Rights

Depending on where you live and the law that applies, you may have rights concerning your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Request restriction of certain processing

  • Object to certain processing

  • Receive certain information in a portable format

  • Withdraw consent where processing is based on consent

  • Opt out of certain targeted advertising, sale or sharing of personal information

  • Lodge a complaint with an applicable data protection authority

These rights are not absolute and may be subject to legal conditions, exceptions or verification requirements.

We will not unlawfully discriminate against you because you exercise an applicable privacy right.

We may need to verify your identity before responding to a request.

Where permitted by applicable law, you may appoint an authorised agent to submit certain requests on your behalf. We may require appropriate evidence of that authority.

UK GDPR and EU GDPR provide rights including access, rectification, erasure, restriction, objection and portability in qualifying circumstances. (ICO)

12. Marketing Choices

You may unsubscribe from promotional emails at any time using the unsubscribe option provided in the email.

Unsubscribing from marketing does not prevent us from sending transactional or service communications necessary to:

  • Process an order

  • Provide delivery information

  • Manage your account

  • Respond to a customer service request

  • Manage a return, cancellation or refund

  • Fulfil another contractual or legal obligation

13. Targeted Advertising and Privacy Choices

Depending on your location, you may have the right to opt out of certain processing involving targeted advertising or disclosures that applicable law defines as the sale or sharing of personal information.

Where these rights apply, you can use the privacy-choice or data-sharing opt-out functionality available through the Services.

Where Shopify is able to recognise an applicable browser-based opt-out signal, such as Global Privacy Control, that signal may also be processed in accordance with Shopify's customer privacy functionality and applicable law.

This functionality is already reflected in the Shopify-generated policy currently operating on Second Yes.

14. Third-Party Websites

The Services may contain links to websites, social networks or other platforms operated by third parties.

Their privacy practices are governed by their own policies.

Second Yes is not responsible for the privacy, security or content practices of third-party services that we do not control.

We recommend reviewing the privacy information of any third-party service before providing personal information to it.

15. Children's Privacy

The Services are intended for adults and are not directed toward children.

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can assess the request and take appropriate action.

16. Complaints

If you have a concern about how Second Yes handles your personal information, please contact us first so that we can investigate.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection or privacy regulator.

If you are in the United Kingdom, this may include the Information Commissioner's Office (ICO).

If you are in the European Economic Area, you may contact the competent supervisory authority in your country.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices

  • Shopify functionality

  • Service providers

  • Technology

  • Products or fulfilment arrangements

  • Privacy or marketing practices

  • Applicable legal or regulatory requirements

When we update this Privacy Policy, we will publish the revised version on the website and update the Last updated date.

Where applicable law requires additional notice or consent, we will provide it.

18. Contact and Data Controller

Second Yes is a trading name of Amazura Global LLC, a Wyoming limited liability company.

For privacy questions, requests or complaints, contact:

Amazura Global LLC
1914 Thomes Avenue
Cheyenne, Wyoming 82001
United States

Email: hello@secondyes.com
Telephone: +1 307-316-7674

For the purposes of applicable data protection law, Amazura Global LLC is the data controller of the personal information described in this Privacy Policy except where another organisation, such as Shopify, acts as an independent controller for specified processing.